Strategy Meeting

Today in a board room somewhere the following conversation occurred.

CEO: We've got a real problem, gentlemen. Sales are stagnant. Our employees are bored and unmotivated. Morale is at an all-time low.

VP of Sales: We need to reinvent ourselves. We need an invigorating campaign. What we need is some freshness, some newness.

Chief Strategy Officer: We should rework our mission statement and our motto.

Chief Marketing Officer: We need to totally reinvent ourselves.

CEO: Our workforce seems to be getting younger, and our corporate culture is out of touch with that generation. How can we motivate them.

VP of Sales: These young people like music. We should tell them that we think they are rock stars. They will be uplifted and productivity will increase.

Chief Marketing Officer: And we could change our logo to be a flaming guitar!

CEO: But how do we counterbalance our internal motivation campaign with our customers' desires?

Chief Strategy Officer: I've always been a fan of clever word play. We could change our motto to incorporate a catchy way to say that we are a technology firm, but also that we are hip by using sexual innuendo.

Chief Marketing Officer: I have our solution! We'll change our motto to "We do IT better".
CEO: What?
Chief Marketing Officer: "We do IT better"
CEO: it what?
Chief Marketing Officer: No, not 'it', IT. Get it?
CEO: Ohhhhh, that's brilliant.
Chief Marketing Officer: I know. And we can bold and italicize the font to make it obvious.
CEO: I love it.
VP of Sales: But what font will we use for 'IT'
Chief Marketing Officer: My God, you're right. I have absolutely no idea. This is critical to our fresh campaign. I say we bring in an outside branding consultant to nail down our font.

More ways to waste time

My blog has been neglected. No crappy poetry that could have used two more edits before being posted. No witty anecdotes about poop. Just the occasional twitter update in the gadget on the side. It's sad, I know. I've been diverted. I've been working crazy hours. I've been working on my novel. I've been tweeting on twitter. And now, there is quillpill. At this point its just an experiment that Eric talked me into trying. The approach I am taking with it right now is that it is a way for me to play with some elements of the back story of my novel. That way even when I am "quilling" I can still feel like I am working on my novel. Have a peek if you like.

http://www.quillpill.com/author/beuru/books/Beuru/