Strategy Meeting

Today in a board room somewhere the following conversation occurred.

CEO: We've got a real problem, gentlemen. Sales are stagnant. Our employees are bored and unmotivated. Morale is at an all-time low.

VP of Sales: We need to reinvent ourselves. We need an invigorating campaign. What we need is some freshness, some newness.

Chief Strategy Officer: We should rework our mission statement and our motto.

Chief Marketing Officer: We need to totally reinvent ourselves.

CEO: Our workforce seems to be getting younger, and our corporate culture is out of touch with that generation. How can we motivate them.

VP of Sales: These young people like music. We should tell them that we think they are rock stars. They will be uplifted and productivity will increase.

Chief Marketing Officer: And we could change our logo to be a flaming guitar!

CEO: But how do we counterbalance our internal motivation campaign with our customers' desires?

Chief Strategy Officer: I've always been a fan of clever word play. We could change our motto to incorporate a catchy way to say that we are a technology firm, but also that we are hip by using sexual innuendo.

Chief Marketing Officer: I have our solution! We'll change our motto to "We do IT better".
CEO: What?
Chief Marketing Officer: "We do IT better"
CEO: it what?
Chief Marketing Officer: No, not 'it', IT. Get it?
CEO: Ohhhhh, that's brilliant.
Chief Marketing Officer: I know. And we can bold and italicize the font to make it obvious.
CEO: I love it.
VP of Sales: But what font will we use for 'IT'
Chief Marketing Officer: My God, you're right. I have absolutely no idea. This is critical to our fresh campaign. I say we bring in an outside branding consultant to nail down our font.